Brand loyalty can and should disappear when consumer needs change, but the product doesn't......................
May 02, 2020Many sports bettors will have withdrawn funds from their betting account(s) during the lockdown and the likelihood is that once sport restarts. that they will go back to those same bookmakers and re-deposit.
That is human nature, it is a kind of perverse brand loyalty and most of us take the easy route in life and go with what is familiar, but probably would not deposit money into a bank paying 0.5 % interest when another big name institution was offering 2% and it should be the same when searching for the best betting option(s).